The first and most obvious comparison between the two magazines is the difference of the front cover; Metal Hammer has much less on the front cover than Kerrang, yet it contains a much higher quality picture in terms of colour and production quality, it also has a unique layout compared to Kerrang, with nothing other than the masthead, strap line and picture, whereas Kerrang has all the stereotypical features, such as article summaries, competitions and such.
Another difference between the magazines is their use of pictures in the front cover, as Metal Hammer uses an image containing extremist fashion and satanic symbols, and Kerrang uses politically correct imagery and normal fashion in theirs. The difference between the pictures is mainly because of the musical genre and cultures that they reference and speak of within the magazine, and the artists and bands associated with it.
The language used in the magazines is significantly different, within Metal Hammer, there is adult and mature linguistic ability to appeal to the older audience they have, whereas Kerrang contains malformed uses of the English language in an attempt to relate to their younger audience of readers, and uses obvious humour and common colloquial language in an appealing way.
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